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• 40% increase in natural search traffic
• Page 1 Google Rankings for their 3 most important keywords
• Indexation has risen over 15% across Google, Yahoo, and MSN
• More than doubled number of back-links

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• Conversion rate increase of 27%
• 300 % increase in search engine traffic
• 15 % increase in average order value (AOV)

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Elinor Mills, author for CNET News.com discusses the effect of SEO on Newspapers and the websites those newspapers maintain. It may not be a new concept to us but those folks working with the print medium have not had to worry about SEO, until now.

Headlines are a primary focus for print marketers. “Good” headlines can catch the reader’s attention and pull them into the article. However, “good” happens to be in the eye of the beholder. Clever and witty headlines may catch reader’s attention but search engines are not so easily persuaded.

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In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

• Best practices for RSS usage
• The benefits of user generated content
• Why tagging matters for website owners
• How industry leaders are leveraging Web 2.0
• How social media can bump up your traffic and impressions

This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

 

 Interview with Hershel Reese and Web 2.0 [37:12m]: Play Now | Play in Popup | Download

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They say that “Imitation is the sincerest form of flattery.” Not if you are a Web site owner and you have a brand to protect, however!

I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for infringers to “View Source” and take whatever they like, without regard to copyright.

You can locate copyright infringers pretty easily with Copyscape if they’ve lifted some of your page copy. It’s much more difficult if they’ve limited their sticky fingers to just your design.

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• a showcase for Web 2.0 ‘done right’
• site built upon web standards and accessibility
• easy for visitors to find and compare service providers based on referrals and recommendations from business people and past clients
• ranked search result based on peer reviews and user feedback

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• A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
• Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
• A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
• indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.

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Optimize your online efforts
After more than a decade of online marketing, companies are still struggling to find the best ways to use the web to promote themselves and build relationships with their customers. Our proven, practical tips will help you to get higher search engine rankings, make your e-mails filter-friendly — yet compliant! — and deliver relevant customer-focused website content.

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Web content guru Gerry McGovern, author of “Killer Content” - one of the best books on writing copy for the web - says that one of the biggest mistakes companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves (their loved ones and their community),” he said in an interview with founder and president of Netconcepts, Stephan Spencer. He went on to add that organizations need to be customer-centric, talk about benefits, and speak the language of the customer.

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